We Book The Jobs.
You Run The Trucks.
Pipeline turns Google Ads clicks into booked appointments for plumbers, roofers, and HVAC techs — before the homeowner calls the next name on the list.
Results by
Trade.
Every case study is one trade, one market. Find your vertical and see exactly what Pipeline built — and what it cost to build it.
Marcus Delgado
Phoenix, AZ
From shared leads to 51 exclusive booked jobs in 90 days
Before CPL
$87 CPL
After CPL
$19 CPL
Monthly Jobs
51 jobs/mo
Revenue Added
+$31K MRR
"I used to buy the same lead as four other plumbers. Now every call is mine before they even know my name."
Campaign Architecture
Emergency plumbing + water heater install campaigns. Negative keyword list of 340 terms. Call-only ads 6am–10pm.
Tyler Beaumont
Nashville, TN
Storm season campaign drove 3.1x ROAS in 6 weeks
Before CPL
$142 CPL
After CPL
$38 CPL
Monthly Jobs
29 roofs/mo
Revenue Added
+$88K MRR
"Pipeline had our storm campaign live in 48 hours. The phones didn't stop."
Campaign Architecture
Hail damage + insurance claim roofing. Geo-fenced to zip codes hit by recent storm events.
Diane Kowalczyk
Dallas, TX
Summer AC emergency ads hit $11 CPL at peak season
Before CPL
$68 CPL
After CPL
$11 CPL
Monthly Jobs
94 calls/mo
Revenue Added
+$54K MRR
"Other agencies gave me leads in August. Pipeline gave me a calendar that was full by June 1st."
Campaign Architecture
AC repair + replacement split campaigns. Smart bidding trained on closed job value, not just form fills.
Jerome Washington
Atlanta, GA
Panel upgrade campaign: $24 CPL, $1,800 avg ticket
Before CPL
$110 CPL
After CPL
$24 CPL
Monthly Jobs
18 panels/mo
Revenue Added
+$22K MRR
"I was skeptical about Google Ads. Now it's the only lead source I trust."
Campaign Architecture
Panel upgrade + EV charger install ads. High-intent keyword sculpting with $1,800+ job-value bid targets.
Priya Nair
Denver, CO
Scaled to 3 new zip codes with the same $3K budget
Before CPL
$95 CPL
After CPL
$21 CPL
Monthly Jobs
44 jobs/mo
Revenue Added
+$19K MRR
"Same budget, 4.5x more jobs. I stopped wondering if ads work and started wondering how fast I can hire."
Campaign Architecture
Broken spring + opener replacement campaigns. Radius expansion to underserved zip codes with zero competition.
Click to
Booked Job.
Four moves. Every campaign we build follows the same architecture — because it works across every trade, every market.
48 hrs
To deliver audit
Market Intelligence Audit
We map every competitor running ads in your zip codes — their budgets, keywords, landing pages, and gaps. You see the battlefield before we spend a dollar.
Competitor keyword gap analysis · Quality Score benchmarking · Auction insights export
$0
Shared with competitors
Click-to-Call Architecture
We build campaigns where every click has one job: dial your number. No forms. No wait. Homeowners call you while the emergency is still hot.
Call-only ad formats · Click-to-call extensions · 6am–10pm bid scheduling
94%
Exclusive lead rate
Call Tracking & Booking Sync
Every call is recorded, scored, and fed back into the bidding algorithm. Google learns to find homeowners who actually book — not just browsers.
Dynamic number insertion · Whisper recordings · CRM webhook integration
7 AM
Monday delivery
Weekly War Room Report
Every Monday you get a dashboard with CPL, cost-per-booked-job, and revenue attributed. The numbers your board actually wants to see.
CPA by campaign · Revenue attribution · Competitor spend tracking
Numbers you can
defend in a meeting.
Lowest CPL Achieved
HVAC emergency repair · Dallas TX · Summer 2025
Exclusive Lead Rate
Across all active accounts
Average ROAS
Roofing vertical · 12-mo avg
Negative Keywords
Per campaign build · no tire-kickers
Campaign Launch Time
From signed agreement to live ads
Client Revenue Driven
Trailing 12 months · verified
See what your
market looks like.
We'll pull competitor ad spend, keyword gaps, and estimated CPL for your trade in your zip code — no strings, no pitch call unless you want one.
Your market data is never shared with competitors
Analysis delivered within 24 business hours
No credit card. No commitment.